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Basildon - A new town store. - 1963
There is no faster growing area of population in this part of the country, than the new ton of Basildon, which is taking many thousands of London’s overspill population.
The town centre, where British Bata has its store, is a huge square filled with shops all busy and prosperous, for the people of Basildon have good jobs, and good wages.
British Bata obtained a site in the town centre several years ago, when there was nothing to indicate what a great future lay ahead of the new town, except figures on the plan and the estimates of what was scheduled to happen.
But the Company, in common with other shrewd retailers, went ahead with its plans, and, in 1960, opened the fine modern store which shows the Bata name to the thousands who stream into this busy shopping centre every day.
Even when the store was complete and ready for opening only one side of the square had any of its imposing modern stores open. Today the shop plans for the town centre are complete, with all the shops occupied and busy.
Since the opening day the store has continued to make progress and has always done well in all categories of footwear, fashion shoes and casuals for women, working boots, city shoes and casuals and off duty footwear for men. Children’s footwear is always on demand.
The shop itself, built up to the Company’s highest standards, has one unusual feature - display windows back and front. The back looks out on to a large car park and everyone using the park is able to see the Bata display.
Basildon is the model shop of Chief Engineer A Marcanik.
Managing the store today is Roy Luckett (inset), who has been with the Company for the past eight years. He started as a trainee manager at Romford and then took over Exmouth Market before moving on to Braintree and Palmers Green. His last move to Basildon was just over a year ago.
BASILDON STORE
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