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V ADAMCIK B ALLEN D ANDREWS H ANDREWS
IRENE BAILEY J BRAY J CALLENDAR
MRS CERMAK J CHAPMAN H CHILDS
D DURRANT R ELSTOB A FEDORCIO R FIELD
G FRANCIS J JAMES S KNIGHT J LARKIN
A MARCANIK C MERCER R PARKINSON A PERRIE
C & M PRITCHARD V PURKISS D REARDON K STANLEY
L WADE T WARREN A WHITCOMB P WHITFIELD
On joining the company in late 1947 after demob I found the Wholesale Department was combined with the Export Department under Mr V. Hassala.
The Wholesale Department was in it's infancy, coupons and rationing still prevailed and sales were very small.
The Staff comprised of Eddie Outen (Manager), Hilda Ford (now my wife) and myself. Harry Webster then took control of the Government Department Contracts for Plimsoles, Kneeboots and also supplying plimsols to county councils. This Department was taken over by Cliff Reeves.
In the meantime the Wholesale Department was growing, supplying ladies flat heel and Cuban heel rainettes, men's and boy's kneeboots, children's and toddlers varnished Wellingtons also pressed tennis shoes, ballerinas at 9/11 retail.
Eventually the Wholesale Department was separated under separate Group Managers such as James Warr and then George Hammond.
When I left after spending some time living on the Bata Estate, this was in 1970 and sales had exceeded over 6 million pairs annually. These had to be sold under a neutral brand such as Elcho, Kelvin, Wayfinders, Power Points etc.
During much of this period I was traveling to various cities selling to the various wholesalers and multiple retailers.
Imports of plimsols from other Bata Companies also grew to meet competition from Hong Kong.
The Wholesale Stock Rooms were controlled by Steve Bassett.
All in all it was a very good progressive team which I took part in for 23 years.
My brother Fred was an Export Book keeper at one spell, my Sister Doreen Clements was Mr Hlvstiks Secretary.
JOHN CHAPMAN
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